As an experienced SEO agency in London, we know the importance of SEO when it comes to online marketing. By increasing awareness of your business online, a good SEO campaign will generate more enquiries and therefore more sales.

Alongside SEO comes content marketing – something that has fast become an important part of the online marketing world.

But what exactly is content marketing? There is a lot of information on the internet, but you shouldn’t believe everything you read.

Ah myths. Myths, much like old wives tales, are pieces of false information that serve no purpose but to worry or sabotage something. We hate the thought of these frustrating myths harming your business, which is why we’ve busted 4 of the most common ones below.

Myth 1: Content should be lengthy

Have you heard the phrase ‘the more content, the better?’ when it comes to content online? It’s a common phrase that is used within the digital marketing world but the truth is it doesn’t actually have any basis.

Although longer blogs can hold a lot of value for your campaign, content marketing can be kept short and sweet. Think quality over quantity – you want to keep your readers interested, not turn them off with long pieces of writing.

Myth 2: Content marketing is just writing content

Obviously a huge part of content marketing is the creation of content – but this isn’t everything. Whilst creating high quality content is important, you also need to consider what to do afterwards. A content marketing campaign is all about reaching your target audience – so how can you get your content out there? You should take this into consideration, as well as figuring out how you will monitor the progress of the content. Posting on social media platforms is a brilliant way to get your content noticed by the intended audience.

Myth 3: Anyone can be a content marketer

Whilst writing, blogging and content marketing are extremely similar in some ways – they aren’t interchangeable. Anyone can write – not everyone can be a successful content marketer. An experienced content marketer will know the online marketing industry inside out – they know how to create results through their content. Good content writers will immerse themselves in any subject matter with extensive research.

Myth 4: Cats & babies are the only type of content that win

Visual posts are extremely popular – especially anything that includes cute kittens and babies. However, that doesn’t mean that there isn’t still room for real content. A lot of audiences still want to read relevant content that is both interesting and engaging. As long as it’s not too long and still contains images and quotes – you can still get real content across.

If you’re still a little unsure about content marketing and whether it would be beneficial for your business, please don’t hesitate to contact us here at Liquid Bubble.

We specialise in all things digital marketing, so we would be more than happy to give you some advice. To discuss more just give us a call on 0208 900 1191 and a member of our expert team will be happy to help.

Please feel free to follow us over on Twitter, Facebook, LinkedIn and Google+ too!



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