Recently, we spoke in brief about a few important trends that you shouldn’t ignore in your website design practices, and one of these was responsive web design. As we said, it was a brief mention, and that’s exactly why we thought that we should go into this subject in more detail. Why? Quite simply, responsive design is one of the most important facets in modern web design. Don’t believe us? Read on to find out more…

What is Responsive Design?

Responsive web design is essentially a website that adjusts to fit onto any size of browser screen. This means that it’s just as easy to use on a phone as it would be on a computer. In brief, this is why it’s so important. Did you know that mobile traffic is now the major form of browsing for many people? Even several years ago, a good 40% of website traffic came from mobiles, and now that number has skyrocketed. More people now browse using tablets and phones than ever before.

Why Responsive Design?


Mobile Browsing

Now imagine that a customer is browsing your website on a mobile, and your site isn’t responsive. It’s going to be very hard for them to find anything without scrolling around like a person possessed, and the likelihood is that they’ll soon get bored of the hassle and move away. That’s a customer lost, and you can then multiply that result by literally thousands. Without responsive design, you’re shooting yourself in the foot by not catering to the requirements of a huge proportion of customers.


That’s not the whole story though. Responsive websites are also very easy for you to manage yourself. One previous way of getting around the issue with mobile browsers was to host separate websites for desktop and mobile users, but take it from us, that’s a lot of management. You also want your website to be found by as many people was possible, and responsive websites are friendlier with regards to SEO practices. Not only this, but Google personally endorses responsive websites, as the single URL needed for all devices makes such sites easy to crawl and index.

All told, responsive websites have been a big deal for a few years now, but believe us when we say that this pattern is only going to become more pronounced. Mobile internet browsing is a colossal thing these days, and that alone should lead you to a responsive website (never mind the additional benefits). Obtaining a responsive site isn’t difficult either, as the Liquid Bubble team are experts when it comes to responsive web design in London, so we can soon set you up for the future. To find out more, contact us now by calling (+44) 0208 900 1191 or emailing [email protected].



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