Business is competitive, and no matter what industry you are in, it is very important to stand out from your competitors. Here are four steps to help you stand out to your customers in the best way possible.

Appearance and Signage

Beauty may be what’s on the inside, but your customers don’t know that. On the high street, you want to stand out from not only your competitors, but every other shop or business around you. The best way to do this is to utilise the external appearance of your business. Make sure that both your business name and the service you provide are clear. Use a clean, simple design, and be careful not to overcomplicate your chosen colour scheme.

Logo Design

Again, appearance is everything when it comes to marketing your business to yourcustomers. When it comes to your logo, you want something clear. Make sure your customer knows what you are about! A good logo design clearly states the name of the business and (in some way) what it provides, which can be done with text or with visual cues.

Leaflets and Brochures

It is important to make your leaflets and brochures as effective as possible. The best ways to do this are to make sure your logo is clearly shown, as well as your contact details, and to feature your best products. You may wish to draw attention to a special offer, your price list or your menu, and a leaflet or brochure is one of the best ways to do this if it is done effectively.


Whether you are distributing business cards to potential clients or sending letters to distributors of your product, you want to stand out in the best way possible. The impression customers or associates will get from your stationery is important, as it will create a lasting perception of your company. It needs to stand out, making use of your company’s logo and branding, but also looking professional.

Making your business stand out for all the right reasons is more important than ever as the business world becomes more and more competitive, and by using graphic design to your advantage you can do just that. If you are looking for assistance with graphic design in London, please contact us today on 0208 900 1191.



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