As a top digital marketing agency in London, we know just how effective celebrities can be in your marketing campaign. When it comes to choosing a celebrity, you need to consider the calibre of their influence. If you’re a small business, a local celebrity might be more appropriate (and affordable) as it would help cement the idea that your business is a staple of your area.
The other thing to consider is how effective they’ll be at promoting your product, and it seems they’re most effective when they’re promoting a product they would use. Basically, they need to be plausible consumers, such as a local athlete wearing sportswear from a local sports shop.
Once you’ve chosen your celebrity, you’ll find that with them come a number of advantages – advantages we’re going to highlight here today.
Influence the customer
The love your consumers have for certain celebrities can greatly influence their purchases. You might have heard the phrase, ‘if it’s good enough for them, it’s good enough for me’ and it’s this philosophy that your use of the celebrity will draw on. You’ll notice this especially for beauty care products such as hair care. The consumer wants the same hair as the celebrity, so will logically feel that they can achieve that with the product the celebrity is endorsing.
Build some awareness
When it comes to brand awareness, there is no quicker building tool than the use of a celebrity. Businesses, especially the smaller ones spend a lot of money and time for exposure that greatly increases their brand awareness amongst their customers.
Brand positioning
Some companies might use a celebrity to position their brands. Product positioning involves placing a company’s products in the best possible light in the minds of the target demographic. For instance, a company which sells life insurance might use a well-respected and retired TV personality to market plans for the over 50 demographic (a scenario we see on television every day).
Because the TV personality falls in with the consumer’s age group, and also has a solid reputation amongst that group, it makes the company’s product and message more believable.
Attracting new users
One challenge businesses are constantly facing is finding new users for their products. One of the best ways is a celebrity endorsement, as people who have never tried your product or people who use a competitor’s products will be more inclined to try yours if it has the face of a good celebrity backing it.
Help save a sinking brand
As with anything, a brand can fail. There’s no shame in it, but it does require your immediate attention to rectify, and one of those ways is with a celebrity. Using a celebrity to help a failing brand is effective because depending on who you’re able to bag, you could be looking at seeing some profits once more, as well as extra business you didn’t expect.
So as you can see, getting a celebrity to back your product might be one of the best decisions you make for your business!
Of course, if you want an all round great marketing experience,let us here at Liquid Bubble help you make it possible. For more information on what we can do for you, contact us on 0208 900 1191 and speak to one of our friendly team, who’ll be more than happy to help!
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