Web design is a (relatively) simple concept that too many business have failed to grasp the importance of and in doing so are failing to optimise the traffic that flows to their website.

Your companies site is a chance to make a lasting first impression. Users have visited your site for a specific reason and it is up to you to convince them to stay there. 48% of people cited a website’s design as the number 1 factor in deciding the credibility of a business. In Lehman’s terms, if your website doesn’t appeal to users, or puts them off in any way, your business will suffer.

There are three main components in web design that need to be targeted to ensure that potential customers receive the digital experience that will convince them to purchase for your company;

First thing first. Aesthetics. The initial impact made on users is what the website looks like. It may seem like a vain aspect of web design but it plays a big part in portraying your business to customers. 94% of people cited web design as the reason they mistrusted or rejected a website, stating corporate feel, complex layout and boring web design as the major turn-offs. Your companies personality needs to shine through, if you are a funeral planners you don’t want to be using bright colours etc. but will want to portray yourself as professional and caring. If you hire bouncy-castles you don’t want morbid pictures putting people off. The appearance of your site is meant to reflect your business ethos and display to your viewers what level of service they can expect from you. If your site does not look the part be prepared to say goodbye to a healthy proportion of potential consumers.

Next up is the functionality of the website. Once a user has seen the pretty design of your site and feel like you are offering what they require you have to make sure you do not blow it with broken links (an absolute no-no) and other faulty aspects that will destroy the users opinion of your company within moments. 40% of people ventured away from a website if it loaded for more than 3 seconds. Simply put, your website must work as it’s supposed to. If you’re website has logistical problems how will potential customers ever believe that you will deliver on your promises?

Last, but certainly not least, is usability. Too many people confuse this with functionality and assume that because the website runs how it is supposed to users will have no problems finding their way to the areas they are looking for. Bear in mind that your customers do not know they site like the back of their hand so make sure that they can find their way around with ease. The main ways of ensuring that you have placed a virtual signpost directly in front of your user is to do the following.

Keep your navigation menus in the same location throughout pages. If users are struggling to find an area of the site, they do not then want to struggle to find the menu that will help them find the area they were struggling to find. Even explaining this is confusing, let alone having to go through it.

Use clear and obvious section names. Segment the areas into appropriate sub-headings like ‘tools’, ‘news’ and ‘blog’ just for examples. The user will want to look at the site and know immediately that the section of the company they are looking for will be placed neatly into one navigational sub-heading.

Users decide whether they will use you or not within the first 10-20 seconds of visiting. For your website to grasp the users attention and convince them that you are the right person to purchase their desired product/service from you must adhere to all of the above. If your in-house team doesn’t contain an experienced web designer you are better of finding a company, much like our own, that can make the most of the traffic that your website receives.

At Liquid Bubble we utilise our extensive knowledge of web design to ensure that your website complies with the key areas detailed above and keeps you ahead of your competitors. Contact us to see how we can help boost your visual and digital presence;