Even if your website can be viewed on a mobile device, it does not mean that your site is ‘mobile friendly’. A ‘mobile friendly’ site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and should only display relevant information and content for the users’ needs. Due to more effective and faster mobile networks, usage frequency has risen.
It’s time for you to make your website mobile and tablet friendly. If your website isn’t optimized for mobile devices, you will ultimately lose sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load. Read on for more reasons why you should consider having a mobile accessible website…
- Mobile commerce accounts for 23% of online sales.
- 4 out of 5 consumers use smart phones to shop.
- 57% of consumers will not recommend a business with a poorly designed mobile site.
- 97% of mobile shopping carts are abandoned due to unnecessary elements and flawed design features.
- 52% of polled consumers prefer to shop using their tablet rather than their PC.
- Only 35% of businesses have a mobile optimised site today, so by making your website accessible for mobile and tablet users, you could get ahead of the competition.
- 78% of potential consumers want to be able to find what they are looking for in the first 2 clicks. A mobile-optimised site will ensure speedy loading time in order to maintain consumer attention.
- 90% of mobile searches lead to serious website activity, and 50%of mobile searches lead to a purchase.
- By 2016, it is estimated that 88% of local advertising will be delivered on a mobile device. Stay ahead of the competition whilst you can!
- There are 1.2 billion mobile phone users worldwide (that’s 17% of the world’s population!) Take advantage of this for your company.
- 25% of mobile users expect to access the web from their device at least once a day.
- Research suggests that, on average, website visitors are 51% more likely to do business with an online retailer if they have a mobile site.
- 48% say that if a mobile site isn’t working well, it’s an indication of the business ‘not caring’.
Having a mobile friendly site means that you’re making purchasing easy for potential clients, and that you are utilising the full available amount of screen space. You may wish to consider creating an app that targets mobile users and streamlines your website’s content, and you may want to think about the notion of ‘cart recovery’.