In the digital world, everyone seems to be competing for the viral crown when it comes to the content that they are putting out online. Whether it’s a cute video of your guilty dog, showing off your incredibly grumpy looking cat or creating a hilarious meme, putting out controversial, cute or funny content seems to be the way to get yourself noticed in the digital age.
In fact, even super professional businesses can jump on the viral bandwagon! No matter whether you’re an established company like Old Spice or a more modern business like Three UK, you can benefit from the power of a viral marketing campaign. It’s not even a new concept; remember the Budweiser frogs and how popular they were back in the 90’s?
Luckily for you, as a leading digital marketing agency in London, we already know what makes the internet tick! Here are 3 things you should consider when trying to create a viral marketing campaign!
Is It New and Unqiue?
Let’s face it, before you saw Three UK’s dancing pony, you’d never have thought in a million years that a CGI Shetland Pony could do much for a company. However, this one, small pony generated a massive amount of interest when it aired on our TVs and internet back in 2013.
With over 11 million views to date (which is still rising because it’s just THAT good), it just goes to show what thinking outside the box can do. Horses have literally nothing to do with Three UK’s service, but it’s unique, and that’s what makes it so successful!
Does Your Audience Have Reason to Watch or Share It?
With the help of social media platforms, sharing things that we like for our friends to see has never been easier.
Encouraging your audience to share the content that you are putting out is a great way to get your name out there as well as reaching audiences that you wouldn’t necessarily target with your marketing, which could always bring in new challenges for you take on.
In order to do this, you need to think about the impact that sharing your content will have on the people doing the sharing. Will it make them look knowledgeable and involved? Will it get a conversation started between them and their friends who they have shared your content with?
Ideally you want to make your audience feel good about sharing any of your content. That’s why it’s essential to get your digital marketing right from the outset – misinformation or mistakes can drastically affect how shareable your content is. No one wants to share incorrect, misspelt information!
Will It Trigger a Response?
The whole point of having any marketing campaign is to trigger some form of response from your audience; whether it’s getting involved with your cause or buying a product that you’re selling.
Ideally, you will want to create a campaign that will make your audience automatically think of your company in certain situations. This could be something as simple as thinking of your company if they encounter an issue that you specialise in fixing or even actively seeking you out to use your services to better theirs.
The more you can connect with your audience on an emotional level and make them feel some kind of emotion (preferably a strong one such as excitement or amusement rather than indifference!) the more successful your campaign will be… and the more likely your audience will be to share the content you’re putting out!
Becoming a viral sensation isn’t always guaranteed; after all, internet trends change like the wind, especially with constant content uploads and updates, so many posts can get missed. However, it is possible to get your business noticed on the web, and it’s much easier than you think!
For more information on how we can help you achieve web excellence here at Liquid Bubble, don’t hesitate to get in touch with us today!