Smartphones have changed the way we communicate, as it’s now considered almost like a computer with a vast range of applications and features. So it doesn’t come as a surprise that the UK has now become a nation of smartphones, with 33% of users preferring to access the internet on these devices instead of using a computer. Smartphones allow you to connect with other people through social networking and instant messaging, browse the web, send and receive emails and much more.
Smartphones are becoming more than just a convenience, and are starting to be seen as a necessity. This means that the number of people using them will continue to increase; the face of digital marketing, therefore, will keep changing.
New Ways to Connect to People
Technology moves fast, so digital marketing had to keep up to avoid becoming obsolete. This led to a development of new ways to do marketing, as smartphone features change. The challenge is to connect with customers through these devices in real time and create campaigns that work across social media, are capable of displaying advertising and can deal with e-commerce transactions.
In order to reach people, you need to make sure that you’re tapping into their dreams and aspirations. Combined with the rise in smartphones, this means that the modern digital marketing campaign needs to combine the creative side of marketing with the technical side of data and analytics.
Presentation of the Information
In the past, presenting information through video was optional, nowadays that’s not the case. With the proliferation of faster internet connections on mobiles, the barrier to having video as a primary source of communication has come down. Creating videos is now easier than ever, and so is watching and sharing them and, because they appeal to our visual senses, videos are incredibly useful in digital marketing to transmit the message you want to a large number of people.
Your Business Website
In our current market it’s important that you have your own website to be able to remain competitive in your field; and with the rise of smartphones it’s equally important that this website is mobile-friendly, in order to be read by an increasing number of people. This means you need to ensure that your content is easy to navigate and fast to use on a smartphone, so that everything runs smoothly.
So, when you’re thinking about creating or redesigning a website, or trying to come up with ways to drive more traffic, you should consider strategising for the small screen.
Here at Liquid Bubble we understand how smartphones are changing digital marketing, and strive to provide all of our customers with the necessary tools to have a successful campaign through them. You can get in touch with our team today on 0208 900 1191, and we’ll be more than happy to answer your questions and discuss your needs. We’re also on social media, so follow us on Facebook, Twitter, LinkedIn and Google+.