In today’s internet reliant society, it’s very rare to find a business that doesn’t have a website for their brand. Even if you’re not very tech savvy, it is still advised that you invest in creating a website so that your business has at least some presence on the web.
However, it’s not just a case of simply creating a website with a little information about your business and uploading it to the net. Just like any other marketing or branding, you will want to make sure that your website completely reflects your company and gives your audience the relevant information should they be looking to use your services or buy your products.
In order to be successful on the web, it is important that you think your website design through carefully. Many website hosts have their own templates that you can edit to represent your brand, but here at Liquid Bubble, we recommend going a step further and enlisting the help of a professional designer.
Why? Well here’s our reasoning:
You Get a More Custom Feel.
Although the premade templates are usually quite easy to use and edit, other people who use the web host will also most likely use the same layouts, which isn’t ideal, especially for a business who wants to make their mark on the internet and stand out from the rest.
Rather than look like countless other websites on the internet, a professional web designer will be able to create a unique, custom design that perfectly represents your company while meeting all your needs and requirements.
They will look at what you want to achieve by having your business on the web and come up with a bespoke design based on those requirements. Not only will this give you an online presence which is easily recognisable, but it will fulfil the needs of the people you want to attract to your site in terms of functionality.
You’ll Get a More Interactive Online Experience
The majority of website design templates come armed with limited functionality. Not to say that they don’t work; they just aren’t as advanced as other more professional websites that are on the web.
The internet is ever changing and there are always new tools and technologies that are being introduced, especially when it comes to websites and website functionality.
That’s a lot of information to keep up to date with, and we wouldn’t blame you if you were to feel a little overwhelmed should you try and take on running and designing your own functional business website.
That’s why we’d suggest hiring a professional to help you; not only will they be able to create a website from scratch that includes the most relevant, up to date tools and functions to ensure your website keeps up with the advancements, but they’ll able to advise you on what functions will help improve your users’ experience, too.
You’ll Keep In Line with Legislation
Believe it or not, there are many different rules and regulations that a business will have to follow if they want to advertise or market their business online.
Rather than face the wrath of the law because you haven’t adhered to these rules that you weren’t aware of, it’s always best to seek the advice of people who will be aware of these rules and regulations and who will be creating websites to adhere to them on a daily basis!
This will make your website more likely to be kept on the web for more users to see, as well as keeping you out of trouble and keeping your brand’s name clean! Even if it’s a case of “I didn’t know”, the law is there for a reason, so it’s essential that you are doing all in your power to stick to the rules.
You’ll Actually Show Up on Search Engines
Search engines have a particular way of working, especially when it comes to the position in which your website will appear on the search results.
If you want to utilise the help that being ranked high on a search engine brings, then it is important to have a knowledgeable, trustworthy web developer by your side helping you make your website as attractive to those searches as possible.
In fact, your website can be penalised by search engines if it doesn’t meet certain quality guidelines. Unless you are a search engine expert, reaching the first page of a search engine can be incredibly hard. There are various techniques which these experts can advise you on which will help boost your rank, but like many other things on the internet, these rules can and do change dramatically.
Don’t sell your company short by creating a substandard website which doesn’t meet the strict requirements that are set out by the search engines. The higher you appear on the search listings, the more likely a visitor will access your site when looking for services or products like yours!
There’s more than meets the eye when it comes to having your business represented online, so make sure that you’re doing everything in your power to make your website attractive and successful from the moment that your name goes live on the internet.
If you’re looking for web design experts to help you with your corporate website, don’t hesitate to contact the team here at Liquid Bubble today. We’ve had years of experience in creating attractive websites for a variety of businesses, so we’re able to help you create the perfect online platform for you business!