As discussed in part one of our two-part post, we as humans, are quick to jump to snap judgements – whatever the subject.
As specialists of web design in London, we thought it interesting to consider the factors that encourage users of various design platforms to make these judgements, finding that it takes individuals only around 0.05 seconds to form such opinions.
We also discovered the importance of keeping a website’s aesthetic clean, user-friendly and familiar – encouraging users to spend longer on a site they feel confident navigating. Design is an extremely important part of today’s creative world, so let’s look a little further into the wonderful world of the human brain in relation to a variety of website designs and themes.
In another recent report, British researchers analysed how different design and information content factors influence online sites, especially those of a health or fitness based theme.
Tip: Good design gets people to trust your site, and stick around long enough to maybe even use your services! Poor design creates mistrust and makes people click off your page, quickly!
Usability was the second most significant driver of first impressions, followed by credibility.
Tip: If you’re selling a dream getaway, use photographs to allow the user to picture their holiday and indulge in their imagination. Inspiring imagery is the best first impression creator!
The study also discovered that positive first impressions lead to higher satisfaction, offering the effects of visual appeal and usability on user performance, encouraging overall satisfaction with a website.
Tip: A first impression that is negative can often cause a customer to have negativity towards your company for many years. Positive impressions promote positive results!
Here at Liquid Bubble, we understand the importance of good design whatever the purpose, and our team of creative minds are always happy to answer any questions you may have! For more information, or to speak to one of our professional team – please do get in contact with us on 0208 900 1191 today!