We all know that the appearance of a website means a great deal to potential clientele, but what are the most crucial elements of a website to get right? Here at Liquid Bubble, we are experts in graphic design and website design in London. We are going to share our specialist knowledge with you, so you can fully understand and appreciate why great website design is so essential for businesses…

1.       Load Time

Website load time plays a primary role when it comes to encouraging traffic to stay on your page. 40% of website visitors leave pages that take more than 3 seconds to load and the average wait time for a website to load is 2.078 seconds. It really is true that every second counts!

Pages that take less than one second to load can benefit from a 4.6% rise in website traffic.  Pages that take between one and two seconds to load can benefit from a 2% rise in website traffic, whilst anything over three seconds fails to encourage any website traffic growth.

Faster load times also mean lower bounce rates. A bounce rate is a term used in web traffic analysis, meaning the percentage of visitors who enter the site and “bounce” (leave the site) rather than continuing to view other pages. A bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue to explore the website after hitting the initial ‘landing’ page.

If a website takes between four and eight seconds to load, there is a 100% increase in ‘bounce’ rate. If there is a wait of eight seconds or more, there is a 150% increase in ‘bounce’ rate. The longer people have to wait, the more inclined they will be to abandon the idea of exploring your website altogether.

2.       Colour Scheme

We recently created a blog post explaining the importance of colour in graphic design, but how does this translate to website design? Well, website traffic growth can be determined by colour. Websites that feature the colour green can see their traffic increased by 3%, and it is proposed that websites with darker colour schemes see a 2% increase in traffic growth.

3.       Layout

Most internet users look at pages in an F-shaped pattern.

This colour-coded example shows where people look when they first open a page on a website. The points with ‘high focus’ are where businesses should be putting the important, primary information in order for viewers to get the best information about the company or service.

Alternatively, websites with a more landscape design draw viewer attention in a Z shape, rather than an F shape.

Websites that have a more horizontal appearance should place their most important information in the most appropriate places, according to the Z shape.

Site visitors concentrate more on the first two paragraphs on a page. Most viewers only scan the first few words of sub-headings, bullet points and paragraphs.

4.       Trust  

Good website design can make people trust in the brand more. It was found that 94% of people cite design as a reason as to whether or not to trust a website’s credibility.

What elements contribute to a person trusting a website?

  • The display of logos of well-known clients
  • Showcasing social media followers and linking to various platforms
  • Avoiding stock images
  • Avoiding generic, pre-made templates

Here at Liquid Bubble we specialise in both web design and graphic design, and we understand the importance of impeccable design. We know how to convey your business’s message through a visually effective medium, so for more information please do not hesitate to contact us here at Liquid Bubble.



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